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Who Do You Think You Are? Rosie O’Donnell and Kim Cattrall


We are now four episodes into Season 2 of the American version of Who Do You Think You Are (WDYTYA)? The genealogy-based show is seen on Friday evenings on NBC in the United States and Canada as well as the City-TV network in Canada.

The ratings thus far have been okay – good enough in fact that NBC has already renewed the show for a third season. WDYTYA has not won it’s time slot yet this season but it has held a steady and consistently solid second place even though the number of viewers has dropped off since the season premier episode featuring Vanessa Williams attracted 7.32 million viewers. The second episode featuring country singer and actor Tim McGraw drew 6.6 million while Rosie O’Donnell drew only 5.88 million. Kim Cattrall’s episode that aired on Feb 25th drew marginally more at 6.15 million.

The drop in viewers is obviously not worrying to NBC who has shown confidence in the show’s concept and production. There are a number of possible reasons for the viewing numbers to fluctuate. Numbers can be up, or for that matter down, depending on the attraction of competing shows and specials in the time slot. I suspect that the Rosie O’Donnell episode viewing numbers were down simply because some people don’t like her political views or lifestyle preferences. They weren’t going to watch because it was Rosie and they just don’t watch Rosie, in principle. Similarly, there may have been some who chose not to watch the Kim Cattrall episode because there was no U.S. connection. It was an episode about a woman who was born in England and raised in Canada.

Irrespective of the reasons, if television’s first obligation is to entertain then WDYTYA succeeded with both Rosie and Kim.

Here are some general comments and observations concerning the episodes:

With a few more episodes to be shown this season and a third season to be produced, there is much to look forward to as the product continues to improve. If the show’s producers are running out of subjects willing to participate, I will happily put my name forward and allow a highly qualified team of researchers to help me deepen my roots.

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